IOF: It is not just what you say, but how you say it

The International Osteoporosis Foundation (IOF) was founded in 1998. Headquartered in Nyon, Switzerland, it is the world’s largest non-governmental organisation (NGO) dedicated to the prevention, diagnosis, and treatment of osteoporosis and musculoskeletal diseases. The IOF is an umbrella foundation with over 260 national societies in 95 countries. Being present in so many countries gives them a large outreach. But it also comes with its own set of challenges when it comes to communication. David Oldani, IOF operational communications manager, tells us why language is one of the main challenges faced by the IOF in their communication strategy. Details