Les professionnels de GBNews.ch s'allient à la puissance des technologies en intelligence artificielle générative, pour informer la communauté des affaires et le grand public, des dernières tendances et des évolutions du marché de l'emploi.
My passion for graphic design started early with drawing through the Applied Arts Program.
Combining the traditional graphic arts with strategic thinking made me fall in love with logo design and branding, in which I specialized during my studies in New-York.
My design process reflects my journey and my strengths, starting with words and mapping out the key values and attributes of a brand before synthesizing them into strong symbols through hand-drawing. This “old school” approach remains my favorite way to identify and explore the key stories behind a brand in order to craft a coherent visual universe that connects emotionally with the audience.