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e-Bay: Centralizing its marketing Centre in Switzerland
eBay, the biggest auction house on internet, has announced considering installing its European marketing centre in Switzerland. For now, each eBay subsidiary is in charge of its own marketing policy. By centralizing its marketing activities at European level, the company intends to beneficiate from greatest synergies. The company has already established its head office in Bern for the European region and Asia. The announcement of centralizing its marketing activities enables the firm to inhabit about 100 new collaborators.
Source: 20 Minutes, 28 October 2008