But it is good to think about the future. It depends on how we approach this future though because prospecting about your future can enrich your life.
C'est le nombre de places de travail que l' OFAS veut trouver pour les rentiers de l'assur
I am in the business of truths, ideas and stories.
As a marketer for 20 years, both client side and agency side, I have helped many businesses, organisations and NGOs grow on the basis of a three-fold formula:
Uncover truths about four key aspects of marketing (audience; brand; competitors; channels) to create a unique strategic proposition for a product, service or promise, and position it in a way that will respond to a need or motivation.
Formulate a strategic, creative and innovative idea based on this unique strategic proposition.
Translate this big idea into a series of well-told stories (marketing campaigns) which are relevant and meaningful to an identified audience, and most importantly, get people to take an action i.e. make a donation; sign a petition; volunteer; buy a product or service.
I like to call it truth well told.
My areas of expertise are: market research and insight generation; strategic thinking; strategic marketing; communications planning; brand (re-)positioning; re-branding; acquisition; CRM; retention; reactivation; customer journeys; copywriting/editing/publishing; media relations; offline and online channels; digital marketing; social media; workshop animation; focus groups moderation.