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How AI in eCommerce is Leveling the Playing Field

Écrit par Deni Katsman
Paru le 28 janvier 2025
AI in eCommerce

 

In today’s rapidly evolving landscape, artificial intelligence (AI) is revolutionizing industries across the board, and eCommerce is no exception.

I firmly believe that AI represents one of the most significant advancements for small business owners.

 

Historically, launching and scaling an online business required a diverse skill set or a hefty budget to hire experts like copywriters, digital marketers, video producers, and graphic designers. For many entrepreneurs, this created a daunting barrier to entry. However, with the rise of AI, this narrative is changing dramatically.

 

Now, these roles can be helped, or even replaced, by AI technologies. While it’s true that AI-generated content and design may not always match the highest quality produced by seasoned professionals, the value it offers is unparalleled—especially for small business owners who work with limited resources.

 

Focusing on what is important

 

For instance, AI has allowed me to generate customer-specific ad copies at scale, a task that would have previously consumed enormous amounts of my time. By simply uploading customer personas into tools like ChatGPT or Google Gemini, I can instantly receive dozens of tailored advertisement ideas. This process, which used to take hours, is now streamlined, enabling me to focus on filtering and selecting the most effective options.

 

Moreover, I’ve harnessed AI to create engaging content and translate it into other languages. This allows me to engage with the communities surrounding my brands without sacrificing quality. The response has been overwhelmingly positive, demonstrating that effective content creation can coexist with efficiency.

 

Some tools to use

 

One notable example I came across is an app called StorePilot by PagePilot. This innovative tool can create a fully functional Shopify store filled with 30 products in under 10 minutes. Whether those products will be winners is up for debate, but this example clearly illustrates how far AI has made eCommerce more accessible to everyone.

 

Below are three examples of product pages that StorePilot created for my store. This remarkable tool did it all: it selected the products by analyzing data from eCommerce platforms’ APIs to determine which items are in high demand. It created the entire website, chose and uploaded the images, and wrote the marketing copy. While I could certainly enhance these pages further to make them more appealing, the fact that this was done completely automatically in just 10 minutes is truly impressive.

 

Another impactful implementation of AI in my projects has been the integration of chatbots on my clients' eCommerce websites. While some chatbots I’ve used are not perfect, they can significantly enhance customer engagement when properly configured. AI chatbots excel at answering basic questions, such as checking order statuses, providing shipping information, and clarifying general inquiries about products and services. This functionality offers a more interactive experience for customers compared to traditional FAQ pages, allowing them to obtain the information they need quickly. That said, it’s crucial to stress the importance of having a real human customer service agent available as a fallback, at least for now. While AI chatbots can handle many tasks efficiently, there are scenarios where human intervention is necessary to address more complex issues or provide a personal touch.

 

Final thoughts 

 

AI tools are often free or low-cost, enabling entrepreneurs to save substantial amounts of time and money. Beyond cost savings, AI empowers business owners to leverage vast amounts of data that have been analyzed and synthesized. The sheer volume of data available today is staggering, and it would take an entire lifetime to absorb and interpret it all. AI allows us to harness this wealth of information effortlessly, enabling informed decision-making and smarter strategies.

 

In essence, AI is democratizing eCommerce. Small business owners can now compete on a more level playing field, utilizing advanced technologies that were once accessible only to larger companies with significant budgets.

 

As we move forward, embracing AI is not just a trend—it is required for anyone looking to thrive in the ever-competitive eCommerce landscape.

 

By the same author: From Zero to $264,000: Lessons from Building a Successful eCommerce Brand

Image: iStock

 

Deni Katsman

eCommerce and digital marketing specialist with hands-on experience building brands from the ground up.

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