As we break into summer, a lot is concentrating our minds at GBN.
IKEA: Innovation in inclusion
As innovative as it has always been, IKEA announced in November 2016 yet another brilliant partnership project with local non-profit organisations and associations in Jordan to help Syrian refugees. This will not only help them financially, but it will also help them to integrate the host society and make them feel proud of their skills.
IKEA is planning to launch textiles and rug products “made by the Syrian refugees, mostly women, working alongside Jordanians’” says Mr. Jasper Brodin, IKEA Range and Supply Manager.
IKEA is aiming to create job opportunities for 200 people, and there could be a possibility the number might increase up to 2,000 people in the future. To start with, the initiative will be launched in 2019, however the first group will start working in September 2017.
The target market for these products will be the Middle East retail countries, such as Jordan which already has free trade agreements with these countries in the region.
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Crédit photo: https://www.weforum.org/agenda/2017/05/ikea