Fashion and luxury industries are following a new trend and it has nothing to do with fashion per se.
Amidst all the climate walks and talks - and the sixteen-year-olds with more insight, impact and conviction than veteran politicians and activists - this month’s “Fashion Week” is jumping onto the sustainability bandwagon.
Kering is the latest company to take on a sustainable approach, announcing through a press release that the entire group will become carbon neutral within its operations and supply chain. Gucci’s show set was made of 70 percent recycled materials and a tree was planted for each guest in attendance. Some of LVMH’s big brands have dropped the use of fur and the company’s goal is to “cover 30 percent of its energy needs from renewable sources by 2020.”
The world is disintegrating before our eyes and companies’ reputations are on the line. Genuine motives or purely a marketing strategy? At the end of the day, whether this new green approach is simply to avoid backlash and boycotts, the good deed is done. Good for business and good for the environment.
Image:
Pexel, Alena Koval
Sources:
Anderson, Ariston. “Fashion Brands Take Sustainability Further for Spring 2020.” Hollywoodreporter, 23 Sept. 2019.
Jones, Sarah. “Going Carbon Neutral Is the Latest Luxury Trend.” Luxury Daily, 25 Sept. 2019.
Kering. “Kering Commits to Full Carbon Neutrality across the Group.” Kering, Kering, 24 Sept. 2019.
