The most liked egg in the world

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post of an egg on Instagram has dethroned the Queens of social media aka Kylie Jenner and Beyoncé. This egg has become the most liked post on Instagram ever, with over 51 million likes!

How can an ordinary egg create such a buzz? It is simple. All you need is:

  • The power of celebrity/influencer involvement,
  • Community building, and
  • Meme marketing

These are the secret ingredients to involve Gen Z.

However, is not the real question about what came first? The chicken or the egg? Maybe the next world record ‘most liked’ post will be a chicken? To follow…

For more about Meme Marketing and its power, click here.




  • Justine Deridder


Justine Deridder Justine Deridder

I am a passionate brand communication expert with a marketing background in various industries; luxury, cosmetics, media, entertainment and healthcare.

With expertise in many aspects of brand communication - advertising, marketing, events and Public Relations - I define and build an impactful brand strategy to achieve the communication and marketing goals of a brand/corporation.

Thanks to strong organizational and multi-tasking skills, I manage the whole communication project: defining the brief, managing the campaign planning and budget, finding creative insights, liaising with partners, getting internal approvals, negotiating with media, reporting on the campaigns.

My challenging and curious mindset drives me to explore each aspect of a project to find creative solutions to any marketing or communication issue.

My Motto is: "To live is the rarest thing in the world. Most people just exist" Oscar Wilde. I would love to help you find the little extra that brings your brand alive.

Areas of expertise: Brand Strategy, Branding, Advertising, Public Relations, Marketing.

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