22kg … of plastics found in a whale!

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At the end of last week, a sperm whale washed ashore in Italy with 22 kilograms of plastics inside – such as plastics bags, fishing nets… and even a laundry can! Furthermore, the autopsy found a fetus inside the whale. Sad for a species that is listed as endangered!

It is not an isolated case, unfortunately. A few weeks ago, a similar situation occurred in the Philippines where a whale died with more than 40 kilograms of ingested plastic.

These deadly issues resonate as a wake-up call after years of bad behaviors and habits! Recently though, the EU voted to ban a wide range of single-use plastics – which account for 80 percent of sea pollution – in 2021. This is a great initiative that may encourage other governments to take action as well. Indeed, massive steps have to be taken as research shows that by 2050 there will be more plastic than fishes in the sea if no action is taken.

The debate is now about whether the ban of single-use plastics could increase food waste. According to science, plastics bags provide an efficient means for the preservation of food. Therefore, beyond eco-responsible alternatives such as biodegradable plastic, is it not maybe the perfect time to rethink our ways of consumption and prefer fresh and local food?


22 kg de plastique dans un cachalot échoué en Italie, Euronews.



Justine Deridder Justine Deridder

I am a passionate brand communication expert with a marketing background in various industries; luxury, cosmetics, media, entertainment and healthcare.

With expertise in many aspects of brand communication - advertising, marketing, events and Public Relations - I define and build an impactful brand strategy to achieve the communication and marketing goals of a brand/corporation.

Thanks to strong organizational and multi-tasking skills, I manage the whole communication project: defining the brief, managing the campaign planning and budget, finding creative insights, liaising with partners, getting internal approvals, negotiating with media, reporting on the campaigns.

My challenging and curious mindset drives me to explore each aspect of a project to find creative solutions to any marketing or communication issue.

My Motto is: "To live is the rarest thing in the world. Most people just exist" Oscar Wilde. I would love to help you find the little extra that brings your brand alive.

Areas of expertise: Brand Strategy, Branding, Advertising, Public Relations, Marketing.

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