My TOP 10 takeaways from the Digital Design Days

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My Top 10 Takeaways from Digital Design Days

MY TOP 10
TAKEAWAYS
FROM
DIGITAL DESIGN DAYS

#DDD19

1. PERSONALIZATION MATTERS

More than create an impact and engage consumers, personalization allows a brand to express its purpose, to build a community and therefore to generate greater sales.

CONSUMERPULLPERSONALIZATIONTECHNO-LOGICALPUSH

@Ed Silk @Bulletproof

3 Rs MODELREALRELATIONSHIPREWARD

@Joel Pilger @REVTHINK

2. QUALITY IS THE KEY

Beyond the quality of the design itself – especially in VR – the whole project in every aspect must be top-notch such as handling client relationships or deadlines. More projects don’t necessarily imply more income, however quality almost always does.

Check the 3Rs MODEL of Joel Pilger to run a successfull project

3. AN AUDIENCE IS BETTER THAN CUSTOMERS

An audience pays attention and time to your brand, and above all, are trustworthy ambassadors. To build an audience, be niche and know who are your customers.

NICHEOPINIONGIVING VALUEAUTHENTICITYRELATABLEDIALOGUE

@Dot Lung

#learnwithdot

4. FOCUS ON YOUR GENIUS & PURPOSE

Nowadays, customers are looking for transparency and authenticity. Consumers, especially millennials, are engaged and expect brands to have opinions as well as take social actions.

Check the DRAGON’S FORMULA of Dot Lung for gaining and retaining followers on Instagram

5. EXAGGERATE WHAT’S DIFFERENT

As the eye is the filter of main perception, design techniques – such as contrasts, patterns, metaphors – are powerful drivers to grab attention, to be memorized and create emotions leading to sales.

6. ENSURE IN(CONSISTENCY)

More than ensuring consistency between all platforms, design is an effective way to differentiate forms of content. Design guarantees a strong brand identity as well as space for people to express themselves.

IN(CONSISTENCY)

@Ximena O’ Reilly

7. DESIGN REVEALS COMPLEXITY

Design can show what is invisible – like a code or a machine – by humanizing technologies and making them accessible.

8. DIGITAL IS MORE THAN JUST MEDIA

Beyond its communicating and selling role, digital is a social and business revolution. It allows a visceral, interactive and expressive relationship with the consumer. The medium isn’t anymore the message but the experience is.

9. DUALITY OF TECHNOLOGY

Technology brings out the best and the worst of people. You can express yourself without boundaries but at the same time you are anonymous like an avatar.

GOODBAD

10. DIGITAL IS SOLVING UNMET HUMAN NEEDS

Big data allows the understanding of social, economic and environmental systems. AI can be helpful, especially in the fields of healthcare, education and the environment. Nevertheless, keep in mind that AI works better with human interaction.

Justine Deridder

Justine Deridder


I am a passionate brand communication expert with a marketing background in various industries; luxury, cosmetics, media, entertainment and healthcare.

With expertise in many aspects of brand communication - advertising, marketing, events and Public Relations - I define and build an impactful brand strategy to achieve the communication and marketing goals of a brand/corporation.

Thanks to strong organizational and multi-tasking skills, I manage the whole communication project: defining the brief, managing the campaign planning and budget, finding creative insights, liaising with partners, getting internal approvals, negotiating with media, reporting on the campaigns.

My challenging and curious mindset drives me to explore each aspect of a project to find creative solutions to any marketing or communication issue.

My Motto is: "To live is the rarest thing in the world. Most people just exist" Oscar Wilde. I would love to help you find the little extra that brings your brand alive.

Areas of expertise: Brand Strategy, Branding, Advertising, Public Relations, Marketing.

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