ReLive the Vibe – Behind the Scenes is Geneva Business News’ brand new podcast show (available on YouTube and Spotify) that talks about the ReVibe Music Festival, a virtual event organized in 2021 that showcased amazing local bands and artists from Geneva's electropop scene.
Between Slogans and Storytelling - Inside the Mind of a Copywriter
We are all about copywriting this week! Content marketing specialist and copywriter Georges Savarino joins the podcast for an episode fully focused on communication and the magic of storytelling!
With experiences across a wide range of communications activities, including visual communication like photographing, Georges specializes and excels in content creation and brand strategy. According to himself, it all started with a passion for writing and human psychology, as well as a desire to communicate on an emotional level with diverse audiences. His flare for both content writing and storytelling comes from a strong belief in the power of the written word.
In this episode, where we will be exploring the mind of a copywriter, Georges explains his role in the ReVibe Music Festival and focuses on the process behind the vibrant messages and slogans that he produced for the various communications channels used to promote the event.
In a somewhat more philosophical dimension, Georges Savarino also takes us on a unique and truly personal journey as he shares where his passion for writing and interest in literature comes from.
Already in his younger years, Georges discovered the fascination for the creation of imaginary worlds through the practice of role-playing games, mainly as a “dungeon/game master”.
Check out this special episode and learn what great copywriting means from today's podcast star Georges Savarino!
ReLive the Vibe – a podcast that goes behind the scenes of a virtual music festival
ReLive the Vibe is a podcast show that explores the background and process of launching a virtual festival, by talking to the many creative minds that were operating behind the scenes. Topics range from graphic design to project management, copywriting, festival production, social media management, and everything else that is involved in such a creative and cross-departmental project.
Listeners and viewers will be treated to a unique backstage experience as the festival organizers share all the crazy, fun, and unexpected details from their festival experience. For anyone interested in launching a music or online event or just curious about promotion and communication in general, ReLive the Vibe podcast show provides an excellent opportunity to learn from some of the best talents in the industry!
