SWISS turns into low cost airline

Print Friendly, PDF & Email

Long known for offering flights at a premium, SWISS is now competing with low-cost airlines like Easyjet for short-haul trips.

According to Le Matin, the average price for short-haul trips goes down by an average of six percent per year.  As a result, SWISS has installed between 12 to 19 extra seats in its Airbus A320 and A321 aircraft in 2014, allowing it to compete with low-cost airlines in terms of pricing.

Offering low-cost flights also means that SWISS has had to adapt to a low-cost way of operating.  The airline offers a ‘Light’ fare, which is their cheapest option amongst other types of fares, but it also means that you will have to pay for snacks and checked in suitcases; SWISS’s traditional chocolate bar is still complimentary.  Although the ‘Light’ fare is mostly offered on short-haul flights, it can also be applied on their Zurich to New York flights.

Despite being able to compete with low-cost airlines, SWISS doesn’t consider itself a low-cost airline; saying that it not only focuses on clients wishing to travel at a low cost but also on clients willing to pay a premium for a better flying experience.  SWISS also points to the fact that they have invested heavily in airport lounges for their business and first class customers.


Photo :

Alex Kisiri Alex Kisiri

Working as a freelance journalist and blogger since 2011, gaining experience in producing content for various media outlets, as well as effectively making use of social media platforms to not only get the message across, but also to engage people in conversation. I also specialize in motoring journalism, having written about cars and the motoring industry in some form or another for nearly 10 years. Flexible, always looking for new challenges, and always ready to learn.

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée.

Ce site utilise Akismet pour réduire les indésirables. En savoir plus sur comment les données de vos commentaires sont utilisées.