It is a fact: human emotions influence everything we do. As such, they should also be taken into account when it comes to doing business.
“Talking Emotions” is a conference that brings top scientists together with experts in behavior, communication and coaching in order to discuss how human emotions affect a wide variety of aspects of our day-to-day lives. With the growth of automation, low cost companies are finding ways to reduce services. Robots are replacing humans. As customers, nowadays we are overwhelmed by the pace of technological change.
Considering behaviour and communications, our goal is now to trigger an emotional response in customers so as to increase their loyalty and provide them with the best possible buyer experience that we can offer. In order to grow their businesses, companies should be able to master customers’ emotions and put the human aspect at the heart of their business model.
Bearing in mind that customers’ behaviours are now directly influencing consumption and purchasing decisions, the key question has now become: where should companies be focusing when capitalizing on our emotions?
“Talking Emotions” will take place on May 11th at 5:00 pm at the Grand Hotel Kempinski, Geneva.
MORE INFORMATION: www.shareideas.ch
