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Nataliia Kutselepa is a marketing strategist with over 15 years of experience in international companies. She specializes in brand development, consumer insights, and digital strategy, helping businesses grow with precise positioning and data-driven storytelling.
With a background spanning FMCG, beauty and retail, Nataliia has led product launches, crafted 360° marketing campaigns, and supported B2B sales across different markets. Now based in Geneva, she combines her corporate expertise with freelance consulting—offering strategic guidance on social media, content creation, and go-to-market planning.
She is passionate about helping purpose-driven brands connect meaningfully with their audiences through thoughtful, human-centred marketing.